If email marketing seems outdated, think again. In 2025, email still ranks among the most reliable and cost-effective digital marketing channels. But the way it’s done has changed. Success today depends on precision, personalization, and technology. And if you’re still using generic newsletters or blasting the same content to every subscriber, you’re already behind. As […]

Email marketing may be one of the oldest digital marketing channels, but in 2025, it’s also one of the smartest—if done right. Over the years, having worked closely with marketing teams across industries, I’ve seen email campaigns fail miserably, and I’ve seen them outperform every other digital channel. The difference always comes down to execution.